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The 2010 Volvo S80 - first class exclusiveness and driving properties

Thursday, February 26, 2009 - Volvo Cars of North America

The 2010 Volvo S80 is the result of an intensive dialogue between Volvo Cars' project group and the discerning customers in the premium sedan segment. "We are ready to give the competition a tough match. With the new S80, we're placing the bar at the very highest level when it comes to exclusiveness, quality and driving properties," says Volvo Cars President and CEO Stephen Odell.

The 2010 Volvo S80 is being unveiled for the very first time at the Geneva Motor Show in early March and US sales will start in the second half of 2009. U.S. pricing will be announced closer to the 2010 S80's on-sale date.

Building on great success in key markets such as Russia, Volvo Cars' large sedan model takes centre stage with far greater self-assurance than ever, the result of a more distinctive and elegant design, a more exclusive interior and a sharper chassis and upgraded engine range.

"From the outside, the refreshed S80 looks both larger and more elegant. But we've also given it a tougher face. In Germany, they talk about the "böser blick", that is to say the front of the car should look rather menacing when it fills the rear-view mirror of the car in front," explains Volvo Cars Design Director Steve Mattin. He adds:

"However, the refreshed S80 should not just be seen, it has to be experienced. The atmosphere inside is both more comfortable and luxurious, with an increased aura of craftsmanship. We've also made the interior more driver-oriented, not least with a new steering wheel and upgraded instruments. Our chassis and engine experts have made sure the driving experience is as exclusively attractive as the interior is."

In the U.S. market the S80 will continue to be offered with the 3.2-liter inline-6 engine, the turbocharged T6 3.0-liter inline-6 and the powerful 311-horsepower 4.4-liter aluminum V8 engine. The T6 and V8 come standard with Volvo's Instant Traction AWD system.

Detail precision and quality materials

Steve Mattin and his team have increased the exterior's elegant charisma with a number of details that give the S80 a lower, longer and wider stance.

The front is more distinctive with a new grille featuring the larger iron mark, which is part of the more extrovert DNA of recent Volvo models. There is also new brightwork on the air intakes, lower part of the doors and under the tail lamps.

Inside the car the spotlight is on increased exclusivity and comfort. The soft, sumptuous leather seats with their matching stitching are accompanied by door panels echoing the same trim. The super-slim floating centre stack is upgraded with a silk metal frame that emphasises its original design and enhances its exclusive feel, while simultaneously creating a design link to the recently launched Volvo XC60.

The instruments in the refreshed Volvo S80 get exclusive aluminium dials and Volvo Cars is also launching a new generation of steering wheels. The décor trim with silk matte metal-effect finish on the four-spoke steering wheel is also found in the gear selector, around the starter button.

"It is the combination of a number of carefully thought-out details that together creates the overall aura. Since eight out of ten customers specify leather upholstery, the seats are a good example. Here we have focused on comfort by creating unbeatable seating and side support, accentuated further by the superb quality of the soft Scandinavian hide," says Steve Mattin.

Customers with more individual tastes will be able to select upholstery from the exclusive Executive range, which features classic and sober styles.

Hard to beat offer

The refreshed Volvo S80 enters a segment that is dominated by male customers with considerable interest in cars and with very firm expectations regarding exclusiveness, driving properties and brand image. The choice of car is often based on the individual's personal tastes and preferences, but it also has to serve as a family car.

"Customers in this segment are often very brand-loyal. In order to appear on the radar of customers currently driving competitor cars, we have to offer something that is truly extra. We do this by offering exclusiveness, comfort and driving properties of absolute top level. In combination with world-leading safety, this makes the refreshed S80 very hard to beat. A true lifestyle product," says Stephen Odell and adds:

"I would like to give those who know about the Volvo S80 but who have never driven one, a sound piece of advice. Take a closer look at this car and take it out for a thorough test drive. You'll be amazed at what we have achieved."



Community Comments

Friday, February 27, 2009 - ZIADICUS

Looks clean. I think it could even be meaner and bolder up front, even so, you forget what it looks like the second you start driving!

Monday, March 2, 2009 - ANONYMOUS

I like the big Volvo emblem on the grille. The steering wheel looks great!

Tuesday, March 10, 2009 - MELVIN HARMANN

The car looks fantastic! I would like to see the instrument indicators ie the speedometer and tachometer illuminated better. I presently own a 2008 V70, which I love, but find instrument indicators dimmily lit, especially at night. This seems to be a Volvo characteristic. I have been on the highway adjacent to Japenese vehicles at night and can read their instruments from inside my car. Just something to think about.

Tuesday, March 10, 2009 - JOHN FROM VOLVOSPEED

I think the Volvo corporation would be more successful in the American market if they would use a rear wheel drive layout instead of the mundane front wheel drive layout, and more cars need to be offered in a manual transmission. This is not really a "new" car as it is described to be, more like a minor facelift, very very minor. A new steering wheel and a couple of associated trinkets do not impress me. I am in no way trying to put down Volvo, I myself own a 97 850 lpt and am more happy with this car than I have been with any other car I have owned. But these are the most unfavorable motor options, and this car is turning into a boat with O.K. looks, and nothing to really to pull me in.

Thursday, March 12, 2009 - NEED 4 SPEED

I too think the S80 and other Volvos could use a meaner look. I love my 97 850. It is different from other vehicles on the road. I like the look of the big Audi, the Caddy CTS. I wish Volvos had a "don't #### with me or I will blow your doors off" look.

Thursday, March 12, 2009 - GENO

the design looks cool, but I feel that the new S80 looks way too much like the new S40. As well as the mph and rpm guage looks like an exact clone of a Mercedes guage. I think that the power will be undeniable as well as the smooth acceleration of the twin turbo. Ultimatly it will be a quick and stylish car but I just think that the style will be too much like every one else. I love volvo for their unique design and especially the 850 series, I just don't think that the new S80 is going to be as striking as it could have been.

Monday, March 16, 2009 - ANONYMOUS

Volvo needs a new R....and not in the form of a C30.

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