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Volvo Cars and SimBin Join Forces to Release Free Racing Game

Tuesday, April 21, 2009 - Volvo Cars NA

Volvo Car Corporation and multiple award winning Swedish game studio, SimBin Development Team, announces that "Volvo - The Game" will be released at the end of May. The game will be free of charge.

 The fresh and exciting Volvo S60 Concept headlines the car line up and will be accompanied by several well known Volvo race cars. The players will be able to hammer this variety of Volvo cars around two highly detailed and realistic tracks.

 "Volvo - The Game gives us an opportunity to introduce the Volvo S60 Concept to a much wider target group. In an impassioned way and in an unusual environment we are able to expose the interior and exterior design of Volvo cars.  As an extra bonus we also have the opportunity to show the players how we have worked in a focused way over the years to enhance and develop our Scandinavian design", says Michael Persson, Director Global Marketing Communication at Volvo Cars.

"To work with such a professional team as SimBin's has been a real pleasure for us", he adds.

 "When Volvo Cars asked us if we were able to develop a Volvo racing game for PC, suitable for a wide audience and including the new S60 Concept car, we picked up on the challenge straight away, says Henrik Roos, SimBin Studios CEO. "Especially since it was Volvo Cars located in Sweden that was asking. Two Swedish brands that join forces sounded like a perfect match to us".

 As in all games developed by SimBin this game will deliver a great experience in sound and detail with a fun and challenging game as a cherry on the cake. The game comes with three difficulty levels to appeal to a broad audience, from new comer to the experienced gamer.

As an extra feature Volvo - The Game includes leader boards that will be published on Volvo Cars website (www.volvocars.com ) with competitions and prices to be won when the game is released.

Please note: Volvo -The Game is set for release May 26.


About the SimBin Group
The SimBin group is a privately owned group of Swedish companies active in the Video game and Entertainment industry and occupies a total staff of 80 people, consisting of 50 employees and 30 distributed consultant's world wide.

In the SimBin portfolio of developed games you will find award winning titles like "GTR - The FIA GT Racing Game", "GT Legends", "GTR 2 - The FIA GT Racing Game", "RACE - The WTCC Game", "RACE 07 - The WTCC Game", "GTR Evolution" and "STCC The Game". GTR and RACE are registered trademarks owned by the SimBin group.

SimBin Studios AB is the mother company, responsible for the publishing and IP rights for all productions developed within the SimBin group. SimBin Studios AB is also responsible for Business Development, Finances, Marketing, PR and Administration.

SimBin Development Team AB is a Swedish game developer founded in 2003 and is a subsidiary of SimBin Studios AB handling all the game productions in the group for all leading platforms.

SimBin Distribution AB is a daughter company of SimBin Studios AB with its headquarters in Stockholm, Sweden. With RaceRoom, a virtual racing concept including marketing, branding, game software and hardware in a turn-key solution, SimBin Distribution offers a new business opportunity in the event and experience industry.

For further information:
www.simbin.com
www.race-room.com

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Community Comments

Tuesday, April 21, 2009 - EUGENE O.

This is just awesome. I've played GTR Evo and i loved it. Can't wait to see and drive the new s60

Tuesday, May 26, 2009 - VOLVO JOE

We played this game at The Volvo Proving Grounds here in Phoenix, AZ at our Arizona Volvo day.I think the game was pretty good and you had a choice of I think 5 different Volvo's if I remember correct. I pick the 850 Wagon cause I have one myself. Fun game and even better if you own a Volvo

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