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The Pushrod Newsletter - September 2010

Page 2: 2010 IPD Photo Contest, New ipd Team Members

Orders placed through our website will automatically receive any discount pricing associated with this promotion.
If you call to place your order, please be sure to mention media code "ML" to ensure that the correct sales pricing is applied to your phone order.

Sale pricing valid from Thursday, September 30, 2010 through Monday, November 08, 2010

It's that time again -- time to wax up (or dirty up depending on how you use your Volvo) your ride and shoot some glamour shots. You love your Volvo, your family knows you love your Volvo and if you're like me, your entire neighborhood knows you love your Volvo. At least, that's what my neighbors tell me based on the strips of burned rubber errrr, extremely careful way I drive past their houses! Here's your chance to show off your Volvo, and your photography skills to the whole world.

By sending in your Volvo photo, you’ll get a crack at a $300 gift certificate you can use toward any ipd parts or accessories.

Again this year, the voting will be done by you, the Volvo community! We will bear the burden of sifting through and narrowing down the best of the submissions and leaving the rest up to you. We will spare you the pain of looking at low res/blurry camera phone submissions, links to Photobucket files, pics of Volvos in driveways and next to Priuses. All of which happen each and every year so please, please, we beg you, don't send us photos like these again. Also, remember this is a photo contest, NOT a cool Volvo contest. You could have the coolest Volvo in the world, but if the picture you submit of it is no good, you won't be a finalist.

Tips - Be creative. - Make the focal point of the photo be the Volvo and not the mountains or scenery behind it. - Do not take pictures of your car in your driveway after you just finished washing it. - Although there are exceptions, avoid having people in the photo. Most of us aren't as attractive as we think we are. - Avoid other car makes being in the photo. It's a bit tacky to have a photo of your 850 with a Ford Explorer sitting right next to it. - Resolution! Make your photos large enough for us to use on the cover of our catalog if we wanted to. See my tech tip below. - Other than that, have fun and again, be creative. Take a cover worthy photo. Good luck!

Watch out because here come the details.

Details By submitting a photo, you release the rights and allow us to use your name and photo in any way that ipd chooses. There will be one winner in each of 3 categories (Vintage, Rear Wheel Drive, Front/All Wheel Drive) and a single “best of show” winner that will take the grand prize!

Only 2 photos per person will be accepted. If you send me links to photobucket sites or forums etc. it will be impossible to enter your car in the contest so choose the 2 photos that you think have the best shot and send those in.

Entries must be received by November 19, 2010. There will be no extensions or exceptions.

Send to: ipd Photo Contest, P.O. Box 20339, Portland, OR 97294-9906* or Send your .jpg images to photocontest@ipdusa.com.**

*If you are mailing in a photo, please include “Photo Contest Entry“ on the envelope and your name, the year and model number of the car on the back of the photo. **If you're e-mailing your photo, please name the file(s) following this example: bryancottrell1970140.jpg (name,year,model,.jpg)

The Prizes Grand Prize Winner - $300.00 ipd Gift Certificate Best shot in each category - $50.00 ipd Gift Certificate The Rules 1. Physical photos need to be at least 5”x7” or the largest possible .jpg files. 2. If there are people in the photo, a signed release must accompany the photo. 3. Limit two entries per person, please.

Tech Tip - It’s all About the Pixels By: Bryan Cottrell - ipd graphic designer and marketing coordinator

Digital photography has been around a while now and if you haven’t made the switch to a digital camera then it’s almost a guarantee that you will eventually. In this day and age, digital photography is getting more and more popular due to the ease of use and the quality of the images that camera technology has evolved to. A cameras quality is generally based on the amount of information that can be contained with one click of the button. Pixels are dots used to display an image on a screen or printed material. Camera manufacturers use the term megapixels to describe the resolution of the total number of pixels that any particular image can hold. In most computer contexts, resolution is given as two dimensions, such as in a computer display resolution of 1600 x 1200, which represents a width of 1600 pixels and a height of 1200 pixels. Digital camera manufacturers take the sum total of pixels generated by multiplying the two dimensions, so that a camera capable of producing images at 1600 x 1200 would produce a total of 1,920,000 pixels, or 1.9 megapixels. Even if photos look perfect on the computer screen, different rules apply when printing in a catalog or newsletter. The reason why is that computer monitors don’t require as many pixels as the printed page so when your getting ready to submit your winning photo contest entry be sure to set the camera on the highest setting possible so we can be sure to print them in our upcoming publications. Good luck and I look forward to seeing what you’ve got.

Please submit photos in the highest resolution you can. Computer screen resolutions (800x600, 1024x768, etc) are too small for printing purposes.

Disclaimer: The opinions expressed here represent the opinions of the author and not necessarily those of ipd. All data and information provided in this article is for informational purposes only. ipd makes no representations as to accuracy, completeness, suitability, or validity of any information in this article or respondents comments and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis.

Welcome to our Newest IPD Team Members

I am not exactly sure what it is about boxy beauties that draw me in. Maybe it's the simple styling of the early models, or how they seem to marry curves with the classic brick. It could be the security I feel when buckling in the whole family. Or, it's the crazy amount of fun you can have with the upgrades from iPd. It’s not one of these, but a combination of all of them that led me here to work. I enjoy talking to people about their Volvo whether it's a simple maintenance item or the project car that is near and dear to the heart. I look forward to hearing from you!


I wish to introduce myself as the newly appointed Purchasing Manager here at ipd. Born and educated in Montana, I have been living in Oregon since 1996. I grew up with access to almost every type of recreational vehicle available. This has instilled within me, a passion for all things motorized. My fondest wish is to bring that propensity to ipd where I can cultivate and grow that passion. I’ve had 15 years of increasingly responsible roles within Purchasing and Sales at several companies. I bring that experience of having worked both sides of the desk. With this integrated experience I will incorporate this into my daily dealings with vendors to strengthen ipd’s current and future relationships. This will insure unfettered access to all the parts to fulfill our customer’s needs, wants and dreams.

As Purchasing Manager, I’m responsible for the overall leadership of the Purchasing Department while working hand and hand with the Warehouse, Research and Development and Customer Service staff. I will lead the effort to build and streamline an inventory that will insure fulfillment rates for customer satisfaction. I promise to analyze all product opportunities and demand only the best products reach the consumer.

Michael Bernardi

Sale pricing valid from Thursday, September 30, 2010 through Monday, November 08, 2010

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