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ipd Mailers and Newsletters

The Transition - January 2012Happy New Year to all our wonderful Customers! This year we plan on being very busy! We’ve been gearing up to bring you more relevant information regarding your Volvo. You’ll notice we’ve split our newsletters into 4 different categories. We now have a Vintage, Rear Wheel Drive, FWD/AWD 1993-2000, and FWD/AWD 2001- newsletter. We want to provide more specific information and products that cater to your specific Volvo model. This particular newsletter is now called “The Transition” . Back in 1993 the market transitioned from RWD Volvo cars to mainly FWD with the exception of the 960, S90, and V90 models. The Transition was a fitting name given the history and radical change Volvo instituted into the automotive market. In this edition of The Transition we take a different approach in our Customer Feature. We show off a 1999 V70XC daily driver. This car isn’t that special, or is it? We wanted to showcase a family that utilizes all the amenities Volvo has to offer. The Roloff family explains how they use their Volvo when venturing out into the outdoors camping, hauling the family around, and being a reliable commuter. We think that justifies as a “special” Volvo. We also cover ipd’s 2010 XC60 R Design Project Vehicle. We showcased the XC60 at the 2011 SEMA show in Las Vegas. We worked with some “unconventional” partners in this project. Scott Hart (ipd’s Volvo Division Manager) explains the concept and why those unconventional partners stepped up to make the build possible. We put together a promotional video that goes over all the specifics of our project XC60R. Another great segment of this newsletter showcases all the 2011 ipd Photo Contest entrees. We also announce all the category winners. Make sure and watch all the slideshows to get a glimpse of all the wonderful Volvo cars submitted for the contest. Video’s and more video’s! ipd has committed to providing you with more informational video’s. This year we will be creating video’s that range from how to’s, product over views, and detailed/technical guides in video format. In The Transition you’ll find new and exciting product and promotional video’s regarding a few maintenance items that will help get you through the upcoming winter months. Last but not least ipd is offering their delicious ipd engraved chocolate bar promotion. If you spend $50.00 or more you can chose a milky smooth or dark chocolate bar to be shipped out with your order. Thank you for tuning into The Transition. We look forward to the upcoming months where we will feature new products, tech tips, and how to videos all catered to your specific Volvo model. We appreciate all your support. We hope you and your Volvo are enjoying whichever road you might be traveling down!
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